What’s in a name? Ill-fated Juliet Capulet didn’t think that Romeo’s surname mattered a jot when she uttered those fateful words in Romeo and Juliet. For star-crossed lovers, that may be the case, but for solopreneurs, techpreneurs and startups, it can mean the difference between being memorable or remaining undiscovered by your target market. First, … More What’s in a (company) name? Well, for any new business, quite a lot…..